Sections

  1. Degrees Obtained
  2. Academic Experience
  3. Business Experience
  4. Some Scholarships and Awards
  5. Memberships and Some Other Representations
  6. Some Books and Chapters Written for Edited Books
  7. Theses Written
  8. Some Articles
  9. Some Papers Presented
  10. Last Research Project

01 Degrees Obtained

  • Professorship, Yeditepe Univ. , Faculty of Economics & Business Administration, İstanbul, Turkey, 8.10.2004, Marketing
  • Associate Prof., Turkish Univ. of Chancellors, 20.10.1994, Advertising and Promotions
  • Ph.D., UMIST, Management Sciences, Univ. of Manchester, UK, March 1990 (International Advertising)
  • M.Sc., UMIST, Management Sciences, Univ. of Manchester, UK, March 1985 (International Marketing)
  • B.Sc., Dokuz Eylül Univ., Business Faculty, İzmir, Turkey, July 1983, GPA 3.63 over 4.00, (Business Economics)
  • High School, İzmir American Collegiate, İzmir, Turkey, June 1979, GPA 7.41 over 10.00

02 Academic Experience

  • Part-time lecturer at Yeditepe University, İstanbul, Turkey, Social Sciences Graduate School between Sept. 2006 – June 2008
  • Part-time lecturer at Bahçeşehir University, İstanbul, Turkey between Oct. 2003 – May 2005 at the Faculty of Communications
  • Full time lecturer at Yeditepe University, İstanbul, Turkey between Jan. 2002 – Sept 2006 at the Faculty of Eco. and Business Adm.
  • Visiting lecturer at Dokuz Eylül University, Business Faculty, İzmir, Turkey, between Oct. 1995-Feb. 1996
  • Part-Time Teaching Assistant (PTTA) at the Univ. of Manchester Institute of Science and Technology – UMIST, Management Sciences Dept.,UK between Jan. 1988 – June 1989

03 Business Experience

  • El Izi Communications Consultancy U.K. Limited, Director & Founder – Present, London, United Kingdom Started El Izi UK to expand our marketing consultancy/ publishing efforts further and adapt our new e-learning tool (www.brandswhispering.com) to the UK market.

  • El Izi Communications Consultancy Ltd., Managing Director & Founder Jan. 2002 - Present (16+ years), Istanbul, Turkey
  • Initiative Media, Istanbul office’s founding Managing Director and Member of the Board, Istanbul, Turkey, Dec. 1995 – June 2001 (IM Istanbul was Turkey’s no.1 media agency in 1997 and 1998)
  • Young & Rubicam/Reklamevi, Planning Director, Istanbul, Turkey, Aug. 1993 – Sept. 1995
  • Yaratım/FCB, Research, Planning and Media Director, Istanbul, Turkey, Aug. 1990 – Aug. 1993
  • Turyag A.S. (Henkel), Marketing Dept, Product Manager, Izmir, Turkey, March 1985 – Dec. 1987

04 Some Scholarships and Awards

  • Recipient of Turkish Advertising Agencies Foundation 15th Year Honour Award in Sept. 2015 (Iz Ödülü 2015)

  • Awarded with the Silver Jubilee on April 17, 2014 by the Turkish Market Researchers’ Ass. commemorating 25th year in business
  • Part Time Teaching Assistantship (PTTA), University of Manchester Institute of Science and Technology (UMIST), Management Sciences during 1987-1988, 1988-1989 academic years for five terms

  • Manchester British Council Grant-in-Aid in 1987 and in 1988

  • PTTA Research Fund from UMIST – Management Sciences in 1987 and in 1988

  • Committee of Vice-Chancellors and Principals of the Universities of the United Kingdom (CVCP) Overseas Research Students (ORS) Award in 1983-1984, 1987-1988 and 1988-89 academic years

  • Scholarship obtained from the Turkish Education Foundation during1983-1984 academic year, for doing M.Sc. abroad

05 Memberships and Some Other Representations

  • A member of UNESCO Turkey Communications Committee , being elected in May 2014 for four years.
  • An independent member at the Turkish Advertising Self-Regulation Council, as a representitive of marketing consultansts (May 2016-Jan. 2017)
  • Acting as Entrepreneur Mentor for TUBITAK’s (Turkish Scientific and Research Council) 1512 Individual Entrepreur Program for the 2014-2015 period
  • Turkish Market Researchers’ Association Annual Best Research Awards (Baykuş) Jury Member (2015)
  • EFFIE Turkish Jury Member in 2014 and in 2007 (Advertising Effectiveness Award)
  • International Advertising Association (IAA) Turkey Chapter member of the Board, 1998 – 2000
  • IAA member, 1997 – June 2001
  • Journal of Euromarketing, International Business Press, Editorial Review Board Member, 1995 – 1999
  • European Society of Opinion and Marketing Research (ESOMAR) Turkey press officer, 1997 – 199
  • ESOMAR member, Jan. 1991 – June 2001
  • Turkish Market Researchers’ Association Board Member and Secretary, June 1992 – March 1994
  • Member of Turkish Market Researchers’ Ass. since Dec. 1990 (still continuing)

 

06 Some Books and Chapters Written for Edited Books

  1. VARDAR, N. (2016) “Turkish EMNCs with Foreign Direct Investments in the EU:Their Motivations,Degree of Internationalization and Company Performance” (Chapter 7) in Emerging Market Multinationals in Europe, ed. by. L. Brennan and C. Bakır, Routledge Publications, July.
  2. VARDAR, N. (2013) Türk Markaları (Turkish Brands) – Vol 4, Turkish Foundation of Advertising Publications, December. (In the final and forth volume, a total of 41 Turkish brands’ cases studies have been covered. The four volume set is approximately 266.000 words and over 1.300 pages. For more info please refer to: www.turkmarkalari.net. All research and writing up was undertaken by N. Vardar)
  3. VARDAR, N., (2012) “Turkey with 3rd Wave of MNCs”, in Marketing Management in Asia, ed by S.J.Paliwoda, T. Andrews , J. Chen, Routledge, Sept.
  4. URAY, N., N. VARDAR, R. NACAR (2012) “International Marketing Related Outward FDI Motives: Turkish MNCs’ Experience in the EU”, in Progress in International Business Research : New Policy Challenges for European Multinationals”, ed. by R. van Tulder, A. Verbeke, L. Voinea, Emerald Publication, Dec.
  5. VARDAR, N. (2011) Fark Yaratmak, written for McDonald’s 25th Anniversary in Turkey, Oct.
  6. VARDAR, N. (2010) Türk Markaları (Turkish Brands) – Vol 3, Turkish Foundation of Advertising Publications, Dec (In the three volume set, a total of 34 Turkish brands’ cases studies have been covered. The three volume set is approximately 220.000 words and over 1.000 pages. The third volume consisted of 9 brands and 58.000 words).
  7. VARDAR, N. (2009)YenidenBiraz Cesaret! Krizde Başarılı Markaların Öyküleri(Once Again A Little Courage: Market Success Stories of Brands During 2001 and 2008 Crises) Reklamcılar Vakfı Yayını, Sept.(The market success stories of five brands were revisited in the 2008 economic crisis and a time-series analysis was conducted)
  8. VARDAR, N. (2008) Türk Markaları (Turkish Brands) - Vol 2,Turkish Foundation of Advertising Publications, Dec (The second volume consisted of 12 brands and 78.000 words)
  9. VARDAR, N. (2007) Marka Fotoğrafları, İş Bankası Kültür Yayınları, Nov. (A marketing textbook written with the help of 17 brand cases marketed in Turkey. The book consists of 38.000 words and 90 visual materials).
  10. VARDAR, N. (2007) En Makbul İnsan Üreten İnsandır, written for İstikbal Mobilya’s 50th Anniversary
  11. VARDAR, N. (2007) Türk Markaları (Turkish Brands) – Vol 1, Turkish Foundation of Advertising Publications, Jan. (The first volume consisted of 13 brands and 85.000 words.)
  12. VARDAR, N. (2008) “Hyundai: The Struggle for International Success”, in International Business:Strategy, Management and New Realities , by T. Çavuşgil, G. Knight and J. R. Riesenberger, Prentice Hall, ABD.
  13. VARDAR, N. (2003) Biraz Cesaret! Krizde Başarılı 10 Markanın Öyküsü (A Little Courage: Market Success Stories of 10 Brands During Crisis) Turkish Foundation of Advertising Publications, July (The market success stories on ten brands marketed in the 2001 economic crisis. Approximately 60.000 words. Second edition was printed in Nov. 2004)
  14. VARDAR, N. (1998), Global Advertising:Rhyme or Reason, LGAd Inc, Kore. (The original book published in 1992 in English was translated into Korean in 1998)
  15. VARDAR, N. (1995) ”Türkiye’de Reklamcılık” ve ”Uluslararası Reklamcılık” chapters Açıköğretim Fakültesi’nin Reklamcılık ve Satış Yönetimi derskitabı,T.C. Anadolu Univ. (Open Univ) Publications, No. 117. (Chapters 12 and 13).
  16. VARDAR, N. (1995) ”Media Burst in a Euroasian Country: A Blessing or a Burden?” in International Marketing Reader,ed. by S.J. Paliwoda and J.K. Ryans, Jr., Routledge, London.
  17. VARDAR, N., A. ALYANAK, P. ÇIRPILI (editors), (1994) Pazar Arastırmaları Terimler Sözlüğü: İngilizce – Türkce – İngilizce (Translation of ESOMAR Market Reserach Glossary), Turkish Market Reserachers’ Ass. İstanbul.
  18. VARDAR,N. (1992) Global Advertising:Rhyme or Reason, Paul Chapman Pub., London, Feb. (N. Vardar’s part of Ph.D was turned into a book targeted for the business life in 1992. This book is now included into Sage portfolio and still being sold in 2016) (https://www.amazon.com/Global-Advertising-Reason-Nukhet-Vardar/dp/1853961434/ref= sr_1_31?s=books&ie =UTF8&qid=1476602207&sr=1-31&keywords=Vardar Some reviews of “Global Advertising: Rhyme or Reason”:
  • C. C. Ryans, J. of Small Business Management, July 1995, Vol. 33, Issue 3, p. 81.
  • N. Delener, J. of Global Marketing, January 1993.
  • D.L. Lasorsa & P.M. Poindexter, Journalism Quaterly, Summer 1993, Vol. 70, Issue 2, p. 450.
  • B. Llyod, Long Range Planning, Dec. 92, Vol 25, Issue 6., p. 12.
  • J. Sutcliffe, J. of Market Research Society, Vol: 34, No.4, Autumn 1992 Issue 4, p. 456.
  • T. Dalgıç, J. of International Marketing, August 1992.
  • “Uluslararası Reklamcılık” (1992), Cumhuriyet, 27 Ocak
  • “İngiltere’de bir Türk Reklamcının Kitabı” (1992), Ekonomik Bülten, 20-26 Ocak,
  • “Uluslararası Reklamcılık Üzerine Yeni bir Kitap” (1992), Medya, Ocak, 10
  • “Global Reklamcılık – Mantıklı mı?” (1991), EBSO Haber, Aralık, 2.

 

07 Theses Written

  • VARDAR, N. (1989) Management of International Advertising: Involvement of Foreign Headquarters in UK Subsidiaries and Agencies, Ph.D. Thesis, University of Manchester Institute of Science and Technology, UMIST, UK

  • VARDAR, N. (1984) Industrial Buying Behaviour with Regard to Foreign Purchases, M.Sc. by Research Thesis, UMIST, UK

08 Some Articles

  1. VARDAR, N. (2018) “How Can a Local Brand Compete Against International Giants? Jollibee, or ‘Asia’s McDonald’s’”, [Video file], In The Business& Management Collection, Henry Stewart Talk Series, UK, March (https://hstalks.com/bm/3681/).
  2. VARDAR, N. (2018) “A Local Brand Becoming International: From a University Corner Shop in Istanbul, to Oxford Street, London“, Henry Stewart Talk Series, UK (https://hstalks.com/t/3737/a-local-brand-becoming-international-from-a-univer/?mode=s2s&sig=5d26ce1a6d120f93ac5d250515b1989c&expiry=1532173349)
  3. VARDAR, N. (2018) “Crisis Management – YENİ RAKI”, Brands Whisper’g Video Case Series, UK (Video: https://www.thecasecentre.org/main/products/ view?id=151976; Case: http://www.thecasecentre.org/educators/products/view?id=151941; Teaching Notes: http://www.thecasecentre.org/educators/products/ view?id=151942)
  4. VARDAR, N. (2018) “Product Standardisation – McDonald’s“, Brands Whisper’g Video Case Series, UK (Video: http://www.thecasecentre.org/educators/products/ view?id=151975; Case: http://www.thecasecentre.org/educators/products/ viewid= 151939; Teaching Note: http://www.thecasecentre.org/educators/products/view?id=151940)
  5. VARDAR, N. (2018) “Market Diversification – IPRAGAZ”, Brands Whisper’g Video Case Series, UK (Video: http://www.thecasecentre.org/educators/ products/view?id=151957; Case: https://www.thecasecentre.org/main/products/view?id=151933; Teaching Note: http://www.thecasecentre.org/educators/products/view?id=151934)
  6. VARDAR, N. (2018) “How is a New Brand Created? Brand Strategy – FORD TRUCKS”, Brands Whisper’g Video Case Series, UK (Video: http://www.thecasecentre.org/educators/ products/view?id=151974; Case: http://www.thecasecentre.org/educators /products/ view?id=151937; Teaching Note: http://www.thecasecentre.org/ educators/products/view?id=151938)
  7. VARDAR, N. (2018) “Target Audience and Positioning – CarrefourSA”, Brands Whisper’g Video Case Series, UK (Video http://www.thecasecentre.org/educators/products/viewid= 151973; Case: https://www.thecasecentre.org/main/ productsview?id=151935; Teaching Note: http://www.thecasecentre.org/educators/ products/ view?id=151936)
  8. VARDAR, N. (2018) “Sustained Market Leadership since 1991- Okey in Turkey”, Sage Business Online Case Series, USA, Jan.(http://dx.doi.org/10.4135/9781526442253)
  9. VARDAR, N. (2018) “An International Brand’s National Launch – IKEA Turkey”, Sage Business Online Case Series, USA, Jan.(http://dx.doi.org/10.4135/9781526441737)
  10. VARDAR, N. (2018) “The Ultimate Truth in Marketing: Consumer Perception and Hyundai, Turkey”, Sage Business Online Case Series, USA, Jan. (http://dx.doi.org/10.4135/9781526437792)
  11. VARDAR, N. (2018) “How Did A Newly Launched Brand Combat the Economic Crisis?”, Sage Business Online Case Series, USA, Jan. (http://dx.doi.org/10.4135/9781526444578)
  12. VARDAR, N. (2018) “The Faster Fish Beats the Larger Fish” – Applying Porter’s Value Chain”, Sage Business Online Case Series, USA, Jan. (http://dx.doi.org/10.4135/9781526438102)
  13. VARDAR, N. (2017) “How can you Extend the Product Life Cycle of a FMCG Brand?” (Video File), in the Business & Management Collection, Henry Stewart Talk Series, UK, Sept. (https://hstalks.com/bm/3644/)
  14. VARDAR, N. (2016) “Türkiye’nin Markaları 2016”, The insert given with five Doğan Burda magazines such as Tempo, Capital, Elele, Maison Francaise and Hello, October (The fifth insert looking into Branding Acivites During Hard Times, summarizing it in 5.000 words).
  15. VARDAR, N. (2015) “Türkiye’deki Dünya Markaları-3”, The insert distributed with Tempo, Capital, Elle, Maison Francaise and Hello, October (International Brands’ Digitilization has been summarized with 5.000 words).
  16. VARDAR, N. (2015) “Türkiye’nin Markaları 2015”, The insert given with five Doğan Burda magazines such as Tempo, Capital, Elele, Maison Francaise and Hello, November (The fourth insert looking into Marketing Trends and Digitilization, summarizing it in 5.000 words).
  17. VARDAR, N. (2014) “Türkiye’deki Dünya Markaları-2”, The insert distributed with Tempo, Capital, Elle, Maison Francaise and Hello, October (International brands’ entry into the Turkish market has been summarized in 5.000 words).
  18. VARDAR, N. (2014) “Türkiye’nin Markaları 2014”, The insert given with five Doğan Burda magazines such as Tempo, Capital, Elele, Maison Francaise and Hello, November (The third insert looking into Branding in the First Century of Turkish Republic, summarizing it in 7.000 words).
  19. VARDAR, N. (2013) “Türkiye’nin Markaları 2013”, The insert given with five Doğan Burda magazines such as Tempo, Capital, Elele, Maison Francaise and Hello, November (The second insert looking into Turkish brands’ branding evolution, summarizing it in 7.000 words).
  20. VARDAR, N. (2013) “Türkiye’deki Dünya Markaları-1”, The insert distributed with Tempo, Capital, Elle, Maison Francaise and Hello, October (International brands’ entry into the Turkish market has been summarized with 5.000 words).
  21. VARDAR, N. (2012) “Türkiye’nin Markaları 2012”, The insert given with five Doğan Burda magazines-Tempo, Capital, Elele, Maison Francaise and Hello, November (This insert of 154 pages looks into Turkish brands’ branding efforts. N. Vardar contributed to it with ten articles, with a total of 7.000 words).
  22. VARDAR, N. (2012) “Bank Z’s Communication Dilemma During Turkey’s 2001 Crisis”, Emerald Emerging Markets Case Studies Series, Haziran http://www.emeraldinsight.com/fwd.htm?id=aob&ini=aob&doi=10.1108/20450621211264743
  23. VARDAR, N. (2011) “Pertev Markası ve Pazarlama Dünyamıza Kazandırdıkları”, Mediacat, Dec., 156-160
  24. URAY, N., N. VARDAR, R. NACAR, C. AKTAN (2011) “Do Turkish MNCs Have Different Marketing Motives? A Case Study Approach”, EIBAzine, Nov.
  25. YOLBULAN OKAN, E., N. VARDAR (2011) “Şikayet Yönetimi ile Memnun Müşteri Yaratmak: Türk Bankacılık Sektöründe Ampirik bir Çalışma”, in Pazarlama, İşletme Yönetimi ve Eğitiminde Seçilmiş Yazılar – Prof. Dr. Selime Sezgin’e Armağan, Oct., Beta Basım, İstanbul, 239-256
  26. SÖZER, E.G., N. VARDAR (2009) “How Does Event Sponsorship Help in Leveraging Brand Equity?” , J. of Sponsorship, Dec., Vol. 3, No. 1, 35-42
  27. [(13 Turkish brands' branding stories from "Turkish Brands" series was sold on-line at World Advertising Research Center’s website between 2008-2013. Nine of these cases were rewritten by N. Vardar in English]
  28. VARDAR, N. (2010) “Advancing Towards Globalization Step by Step … Arzum”, translated into English from Türk Markaları-3, Turkish Foundation of Advertising Publications, Dec. 2010
  29. VARDAR, N. (2010) “First Set an Impressive Goal and Then Achieve It… Beko”, translated into English from Türk Markaları-3,Turkish Foundation of Advertising Publications, Dec. 2010
  30. VARDAR, N. (2008) “VitrA: Design and Innovation, Hand in Hand”, translated into English from Türk Markaları-2,Turkish Foundation of Advertising Publications, Dec. 2008
  31. VARDAR, N. (2008) “Ülker: Quality, Wide Distribution and Attainable Prices”, translated into English from Türk Markaları-2, Turkish Foundation of Advertising Publications, Dec. 2008
  32. VARDAR, N. (2007) “Akbank: Trustworthiness, Prevalence and Joint Endeavor”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
  33. VARDAR, N. (2007) “Garanti Bank: Valuing the Individual, Respect for the Profession”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
  34. VARDAR, N. (2007) “Haci Sakir: Honoring Core Brand Values”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
  35. VARDAR, N. (2007) “Vakko: “Fashion is Vakko”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
  36. VARDAR, N. (2007) “Yapi Kredi Bank: Sustainable ‘Limitless’ Service”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
  37. PALIWODA, S. J. , N. VARDAR (2006) “Coca-Cola: The Enduring Heritage Brand in Britain and Turkey”, Advertising Express, Jan., The ICFA University Press
  38. VARDAR, N. (2005) “Boyner: ‘Ürün’den ‘Stil’e Doğru”, Marketing Türkiye, 15 Dec.
  39. VARDAR, N. (2005) “Tansaş: Önce Tüketici”, Marketing Türkiye, 15 Nov.
  40. VARDAR, N. (2005) “Dimes: Markanın Geleceğine ‘Çelik Yapmak’”, Marketing Türkiye, 15 Sept.
  41. VARDAR, N. (2005) “Avea: Rekabet Aşk İster!”, Marketing Türkiye, 15 Aug.
  42. VARDAR, N. (2005) “’Dalin: Bir Türk Markası Uluslararası Rakiplerle Nasıl Başa Çıkar?”, Marketing Türkiye, 15 July
  43. VARDAR, N. (2005) “IKEA: Kısıtlar Yaratıcılığı Kamçılar mı?”, Marketing Türkiye, 15 June
  44. VARDAR, N. (2005) “Hyundai: Herşey Algıda Gizli”, Marketing Türkiye, 15 May
  45. VARDAR, N. (2005) “’Ömür Eğrisi’ Nasıl Canlanır?”, Marketing Türkiye, 15 April
  46. VARDAR, N. (2005) “Knorr: 92 Kocalı Hürmüz…”, Marketing Türkiye, 15 March
  47. VARDAR, N. (2005) “Domestos: Konumlandırma Markaya Ne Katar?”, Marketing Türkiye, 15 Feb.
  48. VARDAR, N. (2004) “Çay ve Simit Nasıl Marka Oldu?”, Marketing Türkiye, 15 Dec.
  49. VARDAR, N. (2004) “Coca-Cola’nın Öyküsü : Lider Markalar İçin Hayat İksiri Var mı?”, Marketing Türkiye, 15 Nov.
  50. VARDAR, N. (2004) “National Geographic’in Öyküsü : Markalar, ‘Doğal İçgüdü’ler ve Deneysel Pazarlama”, Marketing Türkiye, 15 Oct.
  51. VARDAR, N. (2004) “Yurtiçi Kargo’nun Öyküsü : Bana Yeni bir Ben Lazım”, Marketing Türkiye, 15 Sept.
  52. VARDAR, N. (2004) “De Beers’in Öyküsü: Ey Taş Kalpli Tüketici Duy Artık Sesimi”, Marketing Türkiye, 15 Aug.
  53. VARDAR, N. (2004) “Vestel’in Öyküsü : Hedef Büyük Koşmak Gerek”, Marketing Türkiye, 15 July
  54. VARDAR, N. (2004) “Twigy’nin Öyküsü : Tribünlerden Fırlayan Terlikler”, Marketing Türkiye, 15 June
  55. VARDAR, N. (2004) “How did Dove Emerge as a Bigger Brand from the Recent Turkish Economic Crisis?” Admap, April, 46-48
  56. VARDAR, N. (2004) “Reklamın Ekonomiye Katkısı: Ekonomik Durgunluk Dönemlerinde Reklamın Yararları”, Pİ Pazarlama İletişimi, Apr., Vol. 8
  57. VARDAR, N. (2004) Reklam ve Marketing, Capital, March , 178-9
  58. VARDAR, N. (2004) Reklam ve Marketing, Capital, Feb. , 178-9
  59. VARDAR, N. (2003) “Şans Hazırlıklı Olanı Seçer”, Marketing Türkiye, 1 Dec., Year 2, Vol. 41
  60. VARDAR, N. (2002) “İletişim Sektörü Avrupa Birliğine Hazır mı?- Yasanın Söyledikleri Kağıt Üstünde Kalmamalı”, Mediacat, Sept.
  61. VARDAR, N. (2002) “ ‘Söylediğimi Yap, Yaptığımı Yapma’ Sendromu”, Mediacat, Jan., 54-55
  62. VARDAR, N. (2002) “İş Yaşamınızı Basitleştirin… Önümüze Çıkan Bela Ya da Fırsat”, Marketing Türkiye, Jan.
  63. VARDAR, N. (1995) “Reklamcılıkta Temel Değerlere Dönüş”, Marketing Türkiye, 1 June, 30
  64. VARDAR, N. (1995) “Mutfakta Ne Var?”, Marketing Türkiye, 15 March, 13
  65. VARDAR, N., S. J. PALIWODA (1993) “Successful International Advertising Campaigns and the ‘Mirroring Effect’ Between MNC’s and their Agencies”, J. of Euromarketing, Vol. 2, No. 4, 45-66
  66. VARDAR, N. (1993) “Market Research in Turkey”, ESOMAR Newsbrief, July/August, Number 6 , 8-10
  67. VARDAR, N. (1993) “Yoksa Berlusconi Türk mü?”, Araştırmacı, April, 1(3)
  68. VARDAR, N. (1993) “Rakamlar Yalan Söylemez! Eğer İnsanlar Söyletmezse…” Araştırmacı, Feb. 1(1)
  69. VARDAR, N. (1993) “Reklam Sektörü 1992’yi Uğurlarken”, Marketing Türkiye, Jan. 2 (41)
  70. VARDAR, N. (1992) “Medya Dünyasında Kızışan Rekabet, Kurnazlıklar ve ‘Namus’”, Marketing Türkiye, 1 Dec.
  71. VARDAR, N. (1992) “Araştırmalarda Uluslararası Kesişmeler”, Medya, Aug.
  72. VARDAR, N. (1991) “Reklam Ajansları ve Araştırmadan Yararlanma”, Marketing Türkiye, Oct. 15
  73. VARDAR, N. (1991) “Yaratım/FCB Gülü’nde Üçüncü Boyuta Doğru”, Dünya Reklamcılık Eki, 4 Nov.
  74. VARDAR, N. (1990) “Hel-va-cı-nın Kı-zın-da-dır”, The award given to commemorate Cenajans Grey’s 20. th anniversary. (N. Vardar got the third prize with her article on “Advertisers’ Ad Agency Selection Criteria”)
  75. VARDAR, N. (1989) “Global Kampanyalar ve Uygunluk Koşulları”, Medya, Oct., 22-3
  76. VARDAR, N. (1988) “Reklamcılar Neden Sevilmez?” , Medya, June, 8-9
  77. PALIWODA, S.J., N. VARDAR (1987) “Industrial Buying Behaviour Applied to Imports”, Quarterly Review of Marketing, Jan., 12(2)
  78. VARDAR, N. (1985) “Reklamcının Toplumsal Sorumluluğu”, Dünya, 25 Dec.
  79. VARDAR, N., F. SELEK (1982) “1971-1980 yılları arasında Yabancı Bankalar Üzerine bir Çalışma”, Finans Yönetimi ve Yatırım Planlaması, 4(6)
  80. VARDAR, N. (1981) “Ekonominin Geçmişi, Şimdiki Durumu ve Geleceği”, İzmir Ticaret Odası Dergisi, 14 June (edited), 19-20

09 Some Papers Presented

  1. Panel member on: “Teaching IB to Today’s Students: Introducing Erasmus+ Project on Open Access Video Case Library for International Business”, International Business in a Transforming World – the Changing Role of States and Firms, EIBA 2018 POZNAŃ CONFERENCE, 13-16 December, Poznan, Poland
  2. VARDAR, N. (2018) “Marketing at Times of Crisis”, talk given to Unilever Turkiye Marketing Group, December 4, 2018, Istanbul, Turkey
  3. VARDAR, N. (2018) “Lecturer Scripted Executive Video Cases: Could they be an alternative for teaching business studies?”, Surrey Business School, Centre for Management Learning, co-badged event with British Academy of Management Knowledge and Learning Special Interest Group (SIG), Marketing & Retail SGI and MKE, Nov. 21, 2018
  4. VARDAR, N. (2018) “Reality Learning Via Executive Video Cases: A Possible New Approach for Teaching Business Management”, British Academy of Management 2018 Annual Conference, Professional Development Workshop (PDW), Sept 4, 2018, Bristol
  5. VARDAR, N. (2018) “Introducing Brands Whisper’g Series: Reality Learning Via Executive Video Cases”, British Academy of Management, Management Knowledge and Education Conference (BAM MKE), titled ‘Transforming our Teaching Practice Together’, June 20, 2018, London
  6. VARDAR, N. (2018) “Running Brands Whisper’g CRM case”, Marka Okulu, Bilgi University, April 28, Santral Istanbul
  7. VARDAR, N. (2017) “Four Volume Turkish Brands Series: Why We Do Not Have Enough Brands?”, TİM Marka 2017 Türkiye, organised by Turkish Exporters Assembly, May 25-26, Istanbul (https://plus.google.com/u/1/photos/110000922238264563066/ album/6425546658705445905/6425546659385687586?authkey=CK7Ero6oz_DCvQE)
  8. VARDAR, N. (2017) “Brands Added Value to Culture and Economy”, III. National Culture Assembly organised by the Turkish Republic Culture and Tourism Ministry, March 3-5, Istanbul, (http://kultursurasi.kulturturizm.gov.tr/TR,175277/kultur-ekonomisi-komisyonundan-fotograflar.html
  9. VARDAR, N. (2016) “The Rising Importance of Social Media in Communication”, UNESCO 3rd Joint Meeting of the General Assembly, Executive Board and Comittees of Turkish National Commission of UNESCO, speech made at the Communication Panel, Antalya, November 3-5, 2016
  10. VARDAR, N. (2016) Introducing Brands Whisper’g to Marketing Professionals - Live on Stage, Kristal Elma 2016 organized by The Turkish Advertising Agencies Association, Istanbul, October 7
  11. VARDAR, N. (2016), Introducing Brands Whisper’g to Marketing Academics – Live on Stage, 2oth Marketing Conference, organized by marketing academics in Turkey (PPAD), Kütayha, October6.
  12. VARDAR, N. (2015) “Advertising and the Role of Women in Media”, TOBB University, UNESCO Media and Women Panel, March 8, Ankara
  13. VARDAR, N. (2015) “Radio in Our Lives”, UNESCO Radio Day, Istanbul Radio, Istanbul February 13th (live broadcast).
  14. VARDAR, N. (2014), “The Turkish EMNCs with Outward FDI Interests in 2012 and 2013 – What Does the Future Hold?”, The Final Conference of COST Action IS0905, “The Emergence of Southern Multinationals and their Impact on Europe”, University of Iceland, Reykjavik, Iceland, May 19-20, 2014
  15. VARDAR, N. (2014), “Türk Markaları Üzerine”, speech made at the reception hosted by Erbak Uludağ for the launch of “Turkish Brands-4”, Merinos Atatürk Kültür Merkezi, Bursa, April 17, 2014.
  16. VARDAR, N. (2014), “Nasıl Marka Olunur?”, Kadir Has University, Communications Faculty, İstanbul, April 10, 2014.
  17. VARDAR, N. (2014), “Nasıl Marka Olunur?”, Turkish Advertisers’ Association Academia, İstanbul, March 21, 2014 (half a day seminar).
  18. NACAR, R., B. KAPLAN, N. URAY, N. VARDAR (2013), The Moderating Role of Host Country Selection in EU for Direct Investment of Turkish MNCs: Analysis of the Relationship between Marketing Motives, Degree of Internationalization and Marketing Performance, European Marketing Academy 42nd Annual Conference, Istanbul, Turkey, June 4-7, 2013,
  19. VARDAR, N., URAY, N. , NACAR, R. (2012), “An Empirical Study on Turkish MNCs with Outward FDI into the EU and their Marketing Related Underlying Dimensions”, EIBA 2012 Conference Sussex, England, Dec 7-9, 2012.
  20. VARDAR, N., URAY, N., NACAR, R. (2012) “Marketing Motives of Turkish MNCs with Outward FDI into EU:The Preliminary Results of an Empirical Research”, The Role of Large Emerging Countries in the World Economy: Threats and Opportunities for European Firms?, EPI 2012 Conference, June 18-19, 2012, Parma, Italy.
  21. URAY, N., N. VARDAR, R. NACAR, C. AKTAN (2011) “Do Turkish MNCs with Outward FDI into Europe Have Different Motives than Other EMNCs? – An International Marketing Focus”, 37th EIBA 2011 – European International Business Academy, Dec. 8-10, 2011, Bucharest, Romania.
  22. VARDAR, N., N. URAY, R. NACAR, C. AKTAN (2011) “Turkish Companies with Outward Foreign Direct Investment (OFDI) in the EU: An International Business and Marketing View”, COST (European Cooperation in Science and Technology) IS0905 Committee Management Meeting İstanbul, May 24-25, 2011.
  23. VARDAR, N. (2010) “Recent Trends in Global Advertising Practice”, Henry Stewart Talks Series, in Exporting, International and Global Marketing Management: Beyond the Fundamentals http://hstalks.com/main/browse_talk_info.php?talk_id=1520&series_id=420&c=2
  24. VARDAR, N. (2009) “Markalaşmanın Ortak Paydasında Ne Var?” IAA Reklamcılar Tahtaya, June 20, Bahçeşehir Univ., İstanbul, Turkey.
  25. VARDAR, N. (2009) “Newspaper Advertising Effectiveness Study in Turkey”, The 19th World Newspaper Advertising Conference (WAN), May 28-29, Barcelona, Spain.
  26. VARDAR, N. (2008) “Markalaşmanın Ortak Paydasında Ne Var?” Reklamcılık Vakfı Reklam Yaz Okulu, July 7, İstanbul, Turkey.
  27. VARDAR, N. (2007) “Markalaşmanın Ortak Paydasında Ne Var?” Anadolu Markaları 2007, Capital Dergisi, May 15, 2007, Konya, Turkey.
  28. VARDAR, N. (2007) “Türkiye’de Marka Olabilmek”, Bilinmek ya da Silinmek, Bodrum Ticaret Odası, BESİAD ve BOSİAD, April 7, 2007, Bodrum, Turkey.
  29. VARDAR, N. (2007) “Hesap Verebilen Reklam ve ‘Marketing Challenge’”, Doğan Yayın Holding / Reklamcılık Vakfı Marka Yönetimi Atölye Çalışmaları, Feb 22, Reklam Eğitim Merkezi, İstanbul, Turkey.
  30. VARDAR, N. (2006) “Türkiye’de Markalaşma ve Türk Markaları”, TÜSİAD Marka Değerinin Ölçülmesi Semineri, June 7, Bilgi University Dolapdere Campus, İstanbul, Turkey.
  31. VARDAR, N. (2006) “Hesap Verebilen Reklam Anlayışı: Pazarlama Yatırımının Geri Dönüşünü Hesaplamak”, Reklamcılık Vakfı S.T.E.P. Ajans Eğitimleri, 22 Feb 2006, Reklam Eğitim Merkezi, İstanbul,Turkey.
  32. VARDAR, M. (2005) “Dış Pazarları Zorlayan Türk Markaları” Paneli, Marketingist Pazarlama Fuar ve Konferansı, Oct. 27-30, 2005, İstanbul, Turkey.
  33. VARDAR, N. (2005) “Etkinin Ölçülmesi – Hesap Verebilen Reklam”, Reklamcılık Vakfı ve İŞKUR Eğitimleri, August 18, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
  34. VARDAR, N. (2005) “Reklam Oyunları,” Reklamcılık Vakfı Yaz Okulu, July 20, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
  35. VARDAR, N. (2005) “Etkinin Ölçülmesi – Hesap Verebilen Reklam”, Reklamcılık Vakfı ve İŞKUR Eğitimleri, June 30, 2005, Reklam Eğitim Merkezi, İstanbul,TUrkey.
  36. VARDAR, N. (2005) “Lowe’da Sohbet”, Lowe Reklam Ajansı, June 9, İstanbul, Turkey.
  37. VARDAR, N. (2005) “Pazarlama Bileşenleri ve Reklamın Pazarlama İçindeki Yeri”, Reklamcılık Vakfı ve İŞKUR Eğitimleri Aktif İşgücü Piyasası Stratejileri Projesi, May 27, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
  38. VARDAR, N. (2005) “Hesap Verebilen Pazarlama Anlayışı,” Reklamverenler Derneği Eğitim Seminerleri, May 27, 2005, Movenpick Oteli, İstanbul, Turkey.
  39. VARDAR, N. (2005) “Etkinin Ölçülmesi – Hesap Verebilen Reklam”, Reklamcılık Vakfı ve İŞKUR Eğitimleri Aktif İşgücü Piyasası Stratejileri Projesi, May 26, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
  40. VARDAR, N. (2005) “Hesap Verebilen Reklam”, Reklamcılık Vakfı S.T.E.P. Ajans Eğitimleri, March 30-31, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
  41. VARDAR, N. (2005) “Pazarlama ve Pazar Araştırmanın Önemi”, ABİGEM ve KAGİDER’in ortaklaşa düzenledikleri Girişimcilik Eğitimleri, Feb 24, 2005, İstanbul, Turkey.
  42. VARDAR, N. (2005) “Globalleşmenin Sonu ve Yeni Pazarlama Trendleri”, İletken Danışmanlık Seminerler Dizisi, Feb 5, 2005, İstanbul, Turkey.
  43. VARDAR, N. (2005) “Pazarlama ve Pazar Araştırmanın Önemi ”, ABİGEM ve KAGİDER’in ortaklaşa düzenledikleri Girişimcilik Eğitimleri, Feb 3, 2005, Kocaeli, Turkey.
  44. VARDAR, N. (2005) “İş Kurarken Pazar Araştırmaları ve Pazarlama”, ABİGEM Kocaeli – KAGİDER “Kendi İşim Olsun” Girişimcilik Programı, Jan, 27, KSO, Kocaeli, Turkey.
  45. VARDAR, N. (2005) “İş Kurarken Pazar Araştırmaları ve Pazarlama”, ABİGEM ve KAGİDER’in ortaklaşa düzenledikleri Girişimcilik Eğitimleri, Jan 13, 2005, İstanbul, Turkey.
  46. VARDAR, N. (2004) “Türkiye’de Pazarlama Sektörü Nereye Gidiyor”, ODTÜ 1. Pazarlama Kongresi, Panelist, Dec. 15-16, 2004, ODTÜ, Ankara, Turkey.
  47. VARDAR, N. (2004) “Pazarlama ve Pazar Araştırmanın Önemi”, ABİGEM ve KAGİDER’in ortaklaşa düzenledikleri Girişimcilik Eğitimleri, Dec. 9, 2004, İstanbul, Turkey.
  48. VARDAR, N. (2004), “Girişimci: Olunur mu, Yoksa Doğulur mu?”, KAGİDER ‘Girişimcilik Bilinci’ ABİGEM Semineri, Nov. 29, KSO Tesisleri, Kocaeli, Turkey.
  49. VARDAR, N. (2004) “Girişimcilik ve Pazarlama” MARKIST ‘Açılma Zamanı Gelmedi mi?’, Nov. 19-21, 2004, TÜYAP Beylikdüzü, İstanbul, Turkey.
  50. VARDAR, N. (2004) “KOBİ’ler için Markalaşmanın Önemi”, MÜSİAD, 2. İletişim Zirvesi, Sept. 9, 2004, MÜSİAD, İstanbul, Turkey.
  51. VARDAR, N. (2004) “Yeni İş Kurarken İletişim ve Pazarlama”, Avrupa Birliği İş Geliştirme Merkezi (ABİGEM) Workshop, July 21, 2004, Kocaeli Univ., Kocaeli, Turkey.
  52. VARDAR, N. (2004) “Hesap Verebilen Markalar: Türkiye’den ve Yurt Dışından Örnekler”, Reklamcılık Vakfı S.T.E.P. Ajans Eğitimleri, June 15-16, 2004, Reklam Eğitim Merkezi, İstanbul, Turkey.
  53. VARDAR, N. (2004) “Girişimcilik ve Pazarlama”, Avrupa Birliği İş Geliştirme Merkezi (ABİGEM)–Kocaeli’nin düzenlediği “Kendi İşim Olsun” Girişimcilik Semineri, May 5, 2004, Adapazarı Ticaret Odası, Adapazarı, Turkey.
  54. VARDAR, N. (2004) “Girişimcilik ve Pazarlama”, Avrupa Birliği İş Geliştirme Merkezi – Kocaeli’nin düzenlediği “Kendi İşim Olsun” Girişimcilik Semineri, April 15, 2004, Kocaeli Sanayi Odası, Kocaeli, Turkey.
  55. VARDAR, N. (2004) “Medya Nasıl Değer Yaratır?: EFFIE ve Türkiye’den Örnekler”, Reklamcılık Vakfı, S.T.E.P – Medya Programı, April, 1, İstanbul, Turkey.
  56. VARDAR, N. (2003) “Ekonomik Krizde Markaya Yatırım Yapanlar ve Sağlanan Pazar Başarısında Araştırmanın Rolü – Şans Sadece Hazırlıklı Akılları Tercih Eder”, VII. Araştırmacılar Zirvesi Değişen Dünyada Türkiye’yi Anlamak, Nov. 12-13, İstanbul.
  57. VARDAR, N. (2003) “Hesap Verebilen Pazarlama Anlayışı” Reklamcılık Vakfı ve Reklamverenler Derneği işbirliğiyle düzenlenen Yaz Okulu, Oct, 1, İstanbul, Turkey.
  58. VARDAR, N. (2003) “Biraz Cesaret: Krizde Reklama Devam Edenlerin Başarı Öyküleri” Haliç Univ., Man. Sciences Dept. May 28, İstanbul, Turkey.
  59. VARDAR, N. (2003) “Krizde Reklama Devam Eden Markalar Üzerine”, Reklamcılık Vakfı STEP, May, 7, İstanbul, Turkey.
  60. VARDAR, N. (2003) “Krizde Kimler Markaya Yatırım Yapar?” Beylerbeyi Rotary Klüp, Kandilli İTO Tesisleri, March, 17, İstanbul, Turkey.
  61. VARDAR, N. (2001) “Global Advertising Campaigns: A Reality or a Fallacy?”, Yeditepe University, Faculty of Economics and Business Administration, Dec. 25, İstanbul, Turkey.
  62. VARDAR, N. (2001) “Global Advertising Campaigns: A Reality or a Fallacy?”, Bahçeşehir University, Faculty of Communication, Dec. 4, İstanbul, Turkey.
  63. VARDAR, N. (2001) “Şu Bizim Medya: Araştırma ve Planlamasıyla”, Araştırmacılar Derneği, Eğitim Seminerleri, May 23, İstanbul, Turkey.
  64. VARDAR, N., M. YURDDAŞ “Hesap Verebilen Reklam” (2001) S.T.E.P Reklamcılık Vakfı, Eğitim Seminerleri, May 8 and 9, 2001, İstanbul, Turkey.
  65. VARDAR, N. (2001) “Medya, Reklam ve Pazarlama Döngüsü” Reklamcılık Vakfı S.T.E.P Eğitim Seminerleri Medya Workshop, March 27 and 28, 2001, Feriye Tesisleri, İstanbul, Turkey.
  66. VARDAR, N. (2000) Medya-Reklam-Pazarlama Döngüsü”, Reklamcılık Vakfı Medya Workshop, Sept. 12, Feriye Tesisleri, İstanbul, Turkey.
  67. VARDAR, N. (1999) “Türk Medyasındaki Yenilikler ve Araştırmaya Etkileri”, Pazarlama ve Kamuoyu Araştırmacıları Derneğinini 8. Eğitim Semineri, August 25, Divan Oteli, İstanbul, Turkey.
  68. VARDAR, N. (1998) “Medya Ajanslarının Oluşum Nedenleri”, Ankara Reklamcılar Derneği, Nov. 13, Sheraton Oteli, Ankara, Turkey.
  69. VARDAR, N. (1998) “Medya Ajansları Açısından TV İzleme Ölçümleri Neyin Göstergesi?” Pazarlama ve Araştırmacılar Derneği, TV İzleme Ölçümleri Semineri, Nov. 11, Divan Oteli, İstanbul, Turkey.
  70. VARDAR, N. (1998) Siyaset Meydanı -Rating konulu panelde konuşmacı, Oct 10, ATV Stüdyoları, İstanbul, Turkey.
  71. VARDAR, N. (1997) “Reklam Yönetimi” ve “Reklam ve Araştırma” Reklamcılar Derneği Seminerleri,İstanbul, Turkey.
  72. VARDAR, N. (1997) “Reklamın Firma Karlılığına Etkisi”, İzmir Ticaret Odası Eğitim, Araştırma ve Uygulama Merkezi, Sept and Dec. 1997, İstanbul, Turkey.
  73. VARDAR, N. (1997) “Reklamın Firma Karlılığına Etkisi”, İzmir Ticaret Odası Eğitim, Uygulama ve Araştırma Merkezi Üst Düzey Yönetici Geliştirme Programı, March 6, 1997, İzmir, Turkey.
  74. VARDAR, N. (1996) “Promosyon, Reklam Etkinliğinin Ölçülmesi”, İzmir Ticaret Odası Eğitim, Uygulama ve Araştırma Merkezi Üst Düzey Yönetici Geliştirme Programı, Dec. 26, 1996, İzmir, Turkey.
  75. VARDAR, N. “Reklam Bütçesi Nasıl Belirlenir?” (1996) Ticaretin Gelişmesinde Reklam Planlaması ve Bütçe Yapısının Önemi konulu, İzmir Ticaret Odası, Nov. 28, İzmir, Turkey.
  76. VARDAR, N. (1996) “Pacing Into a Global World”, Interota 1996 World 6th Rotaract Conference, August 26, Polat Renaissance, İstanbul, Turkey.
  77. VARDAR, N. (1995) “Reklam Etkinliğinin Ölçümü”, Pazarlama ve Kamuoyu Araştırmacılar Derneği 1995 Eğitim Semineri, Oct. 19, İTÜ Maçka Tesisleri, İstanbul, Turkey.
  78. VARDAR, N. (1995) Moderator of the “Global Communication & Advertising Research” panel, Fourth Annual World Business Congress International Management Development Association (IMDA), July 13-16 , Conrad Oteli, İstanbul, Turkey.
  79. VARDAR, N. (1995) “İş Ahlakı ve Pazar Araştırmalarından Bazı Örnekler”, Araştırma Zirvesi, June 29-30, Boğaziçi Univ., İstanbul, Turkey.
  80. VARDAR, N. (1995) “Reklamda TV’nin Kullanımı: ‘Değerler Erozyonu’ Nasıl Durdurulur?”, 3. TV Marketing Konferansı, June 15, Mövenpick Oteli, İstanbul, Turkey.
  81. VARDAR, N. (1994) “Yunusların Stratejisini Hakim Kılmak: Reklam Ajansları ve Medya İlişkilerinde Kalite Sorunu”, İletişimde Kalite Yönetimi konulu TÜSİAD ve Kalite Derneği, 3. Ulusal Kalite Kongresi, Nov. 8-9, Sabancı Center, İstanbul, Turkey.
  82. VARDAR, N. (1994) “Reklamcılıkta Rakamları Doğru Kullanma”, Marketing Türkiye Summer Workshops Serisi, Sept.7, Mövenpick Oteli, İstanbul, Turkey.
  83. VARDAR, N. (1993) “Reklam Ajanslarında Medya Planlama: Dünü ve Bugünü”, Marketing Forum 1993, Sept. 28-29, 1993, Mövenpick Oteli, İstanbul, Turkey.
  84. VARDAR, N. (1993) “Basın Okur Araştırmaları Kullanıcılarına Nasıl bir İlaç Olmalı?” Basın İzleme Ölçümleri ve Okur Araştırmaları, April 12, 1993, Conrad Oteli, İstanbul, Turkey.
  85. VARDAR, N. (1992) “Bir Geçiş Dönemi – Araştırma ve Reklam”, İstanbul Univ. Art Faculty, Psychology Dept post graduate students, İstanbul, Turkey.
  86. VARDAR, N. (1992) “Küresel Reklam Kampanyaları ve Kitle İletişim Araçlarının Standardizasyonu”, Medya Zirvesi 1992, May 27, 1992, Sheraton Oteli, İstanbul.
  87. VARDAR, N. (1992) “Reklam Ajansları Ne Yapar?” Hürriyet Vakfı trainee journalists, May 11, İstanbul, Turkey.
  88. VARDAR, N. (1991) “Araştırmacı Lensiyle Medya Planlaması Yapıyoruz”, AVC Workshop Serisi, Dec. 12, Dedeman Oteli, İstanbul, Turkey.
  89. VARDAR, N. (1991) “Reklam Ajansları ve Araştırmalardan Yararlanma”, Araştırma Zirvesi 1991, June 3-4, 1991, Boğaziçi Univ., İstanbul, Turkey.
  90. VARDAR, N. (1991) “Reklam Ajanslarında Araştırmanın Rolü”, İstanbul Technical Univ., Management Engineering senior students, May., İstanbul, Turkey.
  91. VARDAR, N. (1990) “Uluslararası Arenalarda Yeni Medya Oluşumları”, Medya Zirvesi 1990, Nov. 3-4, 1990, The Marmara Oteli, İstanbul, Turkey.
  92. VARDAR, N., S.J. PALIWODA (1989) “International Advertising Agencies’ Organisational Structure for Global Campaigns” in Marketing Education Group Proceedings of the 22nd Annual Conference: Marketing Audit of the ‘80s, ed. by L. Moutinho, D. Brownlie, J. Livingstone, Vol. 1 July 11-13 , 1989, Glasgow Business School, Glasgow, Scotland.
  93. VARDAR, N. (1988) “Headquarter Involvement in the Advertising Activities of UK Subsidiaries and Advertising Agencies”, Manchester School of Management, Research Seminar, March 2., Manchester, UK.
  94. PALIWODA, S. J., N. VARDAR (1986) “The Relationship with Foreign Suppliers in Industrial Purchases: A Study of British Importers”,3rd International IMP Research Seminar on International Marketing, September 3-5, Lyon, France.

10 Last Research Project

Brands Whisper’g

www.markalarfisildiyor.com/home

Brands Whisper’g is a new e-learning, e-teaching model, using web and video as the teaching platform. The project is simply based on having a digital video case library in marketing, with the narration of top business executives, talking about specific marketing problems that they have faced and how they have solved it.

The product idea was generated by N. Vardar and El Izi. The case write-ups and project coordination is handled by El Izi. The video shooting and post production is realized by New Media Company or PwC Internet TV. We also get professional help for the web site and for the social media.

The Brands Whisper’g digital video case series is structured similar to a marketing text book, with a similar outline. However instead of covering each and every chapter with the help of marketing text, the subject is explained by top executives, using their chosen brand as an example, which gives the series its uniqueness.

The finished video is minimum 30 minutes and has three parts. In the first part, we see the executive citing one specific marketing problem that they have faced and how they have solved it in 12-15 minutes. Therefore each chapter is explained with the help of a live example that students know, linking it to marketing theory. In the second part, the executive talks about the company and the brand, how they were established, general trends in their market for an additional 3-5 minutes of the video. In the last 10 minutes of the video, the chosen topic is summarized with the help of Prof. Dr. N. Vardar’s voiceover, asking three questions and answering them, to make it more informative and lecture like.

The website is free access. Please visit www.brandswhispering.com for more information.

EU COST (European Cooperation in Science and Technology) Project IS0905

Prof. Dr. N. Vardar took part at the EU supported COST Action IS0905 titled “The Emergence of Southern Multinationals and their Impact on Europe“ between September 2010 and May 2014 and attended the meetings as a Management Committee Substitute Member.

 

In order to be able to collaborate at this COST program, N Vardar together with Istanbul Technical Univ., Management Engineering Department proposed a research project titled, Analysing the Driving Factors and Motivations of Turkish Companies, Engaged in Foreign Direct Investment in the European Union: An International Business and Marketing View to the Turkish Scientific and Research Council.

In return this project was chosen and supported by TUBITAK between August 2010-August 2012. N. Vardar acted as a researcher in the project.