El Izi, tries to tap into
different resources of the academia
and the business life,
blending these two worlds.

About El Izi

El Izi (el /eː.si/), was established in January 2002,
aiming to produce unique projects in Marketing and Communication areas,
merging the precision of the academia with the real life scenarios of the practical life.
El Izi, tries to tap into different resources of the academia and the
business life, blending these two worlds.

About Nukhet Vardar

Nukhet Vardar,
the founder of El Izi Istanbul and London,
has been working both as a practitioner and an academician in Marketing/Communications since 1985.

Recent project

Brands Whisper'g

Brands Whisper’g® initially started as www.markalarfisildiyor.com
in Turkey in March 2016 as El Izi’s project.
Again the aim was to bring together the two worlds –

this time, teaching marketing theories developed by academia
merging it with the richness of business life.

Brandswhispering-logo

Some Previous Projects

More case studies published by Sage Business Online
Case Series

USA // 2018​

Audio lecture series with
Henry Stewart Talks


UK // 2017

ETCEP Launched by the Ministry of Education


TURKEY // 2015-16

EU COST (European Cooperation in Science and Technology) Project IS0905

EU // 2010-14

The Four Volume Turkish Brands

TURKEY // 2007-2008-2010-2013

The Biography of a Botanist


TURKEY // 2007

Global Advertising:
Rhyme or Reason

UK & KOREA // 1992-1998

The First Published Work: Translation of Boxcar Children

TURKEY // 1975