A number of cases from Turkey were recently added to the Sage Business Online Case Series.
USA // 2018

“Sustained Market Leadership since 1991
Okey in Turkey”

"An International Brand’s National Launch IKEA Turkey”

“The Ultimate Truth in Marketing:  Consumer Perception and Hyundai, Turkey”

“How Did A Newly Launched Brand Combat the Economic Crisis?”

“The Faster Fish Beats the Larger Fish:” Applying Porter’s Value Chain

Audio lecture series with Henry Stewart Talks,
UK // 2017

We have been collaborating with the Henry Stewart Talks since 2007, in creating audio lectures.

“How Can a Local Brand Compete Against International Giants? Jollibee, or ‘Asia’s McDonald’s’”

“A Local Brand Becoming International: From a University Corner Shop in Istanbul, to Oxford Street, London”

“How can you Extend the Product Life Cycle of a FMCG Brand?”

ETCEP

Launched by the
Ministry of Education
Turkey // 2015-2016

The ETCEP project, aiming to promote gender equality in education was launched by the Turkish Ministry of Education in Ankara on May 21, 2015.

The project was co-financed by the European Union and the Turkish Republic, being conducted in Turkey’s 10 cities, with the aim of increasing awareness of teachers, parents and students on gender equality in education, ending in September 2016.

N. Vardar contributed to this EU project as the communication expert at its launch.

ETCEP

Launched by the
Ministry of Education
Turkey // 2015-2016

The ETCEP project, aiming to promote gender equality in education was launched by the Turkish Ministry of Education in Ankara on May 21, 2015.

The project was co-financed by the European Union and the Turkish Republic, being conducted in Turkey’s 10 cities, with the aim of increasing awareness of teachers, parents and students on gender equality in education, ending in September 2016.

N. Vardar contributed to this EU project as the communication expert at its launch.

EU-COST

(European Cooperation in Science and Technology) Project IS0905
EU // 2010-2014

Dr. N. Vardar took part at the COSTAction IS0905 titled “The Emergence of Southern Multinationals and their Impact on Europe“ between 2010-2014,  with a research project titled “Analysing the Driving Factors and Motivations of Turkish Companies, Engaged in Foreign Direct Investment in the European Union: An International Business and Marketing View”, supported by the Turkish Scientific and Research Council between August 2010-2012.

The Project was coordinated by the Istanbul Technical Univ., Management Engineering Department.

For a list of publications from this research, pls see:  http://elizi.net/cv_eng/   

EU-COST
(European Cooperation in Science and Technology) Project IS0905
EU // 2010-2014

Dr. N. Vardar took part at the COSTAction IS0905 titled “The Emergence of Southern Multinationals and their Impact on Europe“ between 2010-2014,  with a research project titled “Analysing the Driving Factors and Motivations of Turkish Companies, Engaged in Foreign Direct Investment in the European Union: An International Business and Marketing View”, supported by the Turkish Scientific and Research Council between August 2010-2012.

The Project was coordinated by the Istanbul Technical Univ., Management Engineering Department.

For a list of publications from this research, pls see:  http://elizi.net/cv_eng/   

The Four Volume Turkish Brands
Turkey // 2007-2008-2010-2013

Dr. Vardar, undertook the desk research, personal interviews and writing of the four volume Turkish Brands (“Türk Markaları” – TM) over a period of 2005-2013. This massive project covered 41 Turkish brands’ marketing cases, how they have become brands, their marketing and communication strategies since their early days.

In total 384 people were interviewed, more than 266,000 words were written, compiling a work of 1,300 pages in total.

Thirteen of these cases were also translated into English and they were marketed through the World Advertising Research Center’s (WARC) website between 2009-2014.

The Four Volume Turkish Brands
Turkey // 2007-2008-2010-2013

Dr. Vardar, undertook the desk research, personal interviews and writing of the four volume Turkish Brands (“Türk Markaları” – TM) over a period of 2005-2013. This massive project covered 41 Turkish brands’ marketing cases, how they have become brands, their marketing and communication strategies since their early days.

In total 384 people were interviewed, more than 266,000 words were written, compiling a work of 1,300 pages in total.

Thirteen of these cases were also translated into English and they were marketed through the World Advertising Research Center’s (WARC) website between 2009-2014.

The Biography of a Botanist
Turkey // 2007

N. Vardar wrote her father Prof. Dr. Yusuf Vardar’s (1921-2009) biography as a well known botanist, based on documents and interviews; showing the hurdles that a young village boy had to overcome in order to be able to get education and become a scientist in Turkey after the second world war and the life lessons to be learned from him.

The Biography of a Botanist
Turkey // 2007

N. Vardar wrote her father Prof. Dr. Yusuf Vardar’s (1921-2009) biography as a well known botanist, based on documents and interviews; showing the hurdles that a young village boy had to overcome in order to be able to get education and become a scientist in Turkey after the second world war and the life lessons to be learned from him.

Global Advertising: Rhyme or Reason
UK & Korean // 1992, 1998

Dr. N. Vardar turned part of her Ph.D. into a book, targeted for the business world.

Global Advertising: Rhyme or Reason was first published by Paul Chapman Publishing in 1992 in London. It is still on sale at www.amazon.com

The same book was published in Korean in 1998 by LGAd Inc, Korea.   

Global Advertising: Rhyme or Reason
UK & Korean // 1992, 1998

Dr. N. Vardar turned part of her Ph.D. into a book, targeted for the business world.

Global Advertising: Rhyme or Reason was first published by Paul Chapman Publishing in 1992 in London. It is still on sale at www.amazon.com

The same book was published in Korean in 1998 by LGAd Inc, Korea.   

The First Published Work:
Translation of Boxcar Children
Turkey // 1975

Vardar’s first experience with publishing was in 1975 when she first translated a children’s book called Boxcar Children from English to Turkish, over a summer vacation and got it published at a regional daily newspaper as a result of her own efforts. This book was published at the Ekspres newspaper between October 9- November 2, 1975 over 25 days.

The First Published Work:
Translation of Boxcar Children
Turkey // 1975

Vardar’s first experience with publishing was in 1975 when she first translated a children’s book called Boxcar Children from English to Turkish, over a summer vacation and got it published at a regional daily newspaper as a result of her own efforts. This book was published at the Ekspres newspaper between October 9- November 2, 1975 over 25 days.